Monday, October 26, 2009

Make mine a flat white

Fantastic response to our own unique blend 'VELVET' www.liquidvelvet.co.nz
Last month was a epic month for our business with bookings up 189% from last year. Its all the power of the web ......and the fantastic coffee that we produce.

The ethics of selling coffee have been on my mind lately .Not the fairtrade thing or selling it but the ethics of getting into the business and telling everyone that you know what you are doing but in reality you are a 5 year old with a loaded gun.

Too many bored,redundant,sacked,idiots buying into coffee franchises and ripping people off with their sub standard barista skills. ask these guys what the blend is and they will tell you it is 'coffee' ask them to explain about the roasting and they will look at you blankly. ask them the region/s and they will probably tell you about their area.

So be wary of those little chimpanese in their little mobile units you could be better off paying for a instant from the shell garage.