Making it Fair

Liquid Velvet Coffee... Trading Fair

Trade Aid - Coffee: "The global coffee industry is in crisis. Although world consumption is growing, and the value of the coffee trade makes it the world’s second most valuable commodity after oil, many of the world’s 25 million coffee growers face immense hardship. How can this be?
Trade, unfortunately, simply isn't fair. The coffee producing countries have some of the lowest levels of income and some of the lowest GDPs in the world. Many coffee growers are receiving only a fraction of the value of their coffee.
The most difficult concept for Western consumers to grasp is that growers have no real say in the price they wil be paid, nor an easy alternative to growing coffee as a cash crop. In effect, they are paid just enough to prevent them from pulling out their crops and growing something else, but not enough to earn a living wage."
Ask your supplier why they do not sell Fairtrade and then ask them how they can justify not selling it.
We have made a conscious decision to implement as much Fairtrade as we can. I hope all of you consumers begin to ask questions about it and encourage your suppliers to get with the program.

Why not help people that are less advantaged than YOU?